greg lamrock

what I've done.

Foxtel - Cloudstreet Mini-Series

The award-winning classic Australian novel produced as a miniseries for Foxtel. The 12-month project included content, conceptual visuals, experience design strategy, as well as a unique online education portal for yr 12 students studying the novel. I headed up the team to produce all the major deliverables - winning several industry awards.

⚬ Lead creative direction with design team producing all major deliverables.
⚬ Lead key talent photo-shoots with production art departments.
⚬ Produced the multifaceted campaign including PR, Marketing, Digital and Education collateral.

CMC Rocks + CMC Awards

10 years on and the CMC Rocks and Awards continues to be the largest Country Festival in Australia. Working with Foxtel Country Music Channel and the presenting partners to produce marketing collateral. Key deliverables include social, event, outdoor, print and digital campaign.

⚬ Lead brand development style guidelines and overall creative direction.
⚬ Work with key stakeholders to develop and deliver the yearly strategic media plan.
⚬ Lead a team of designer to produce the high volume of collateral.

Award Winning TV Production Key Art

I have worked with many production companies to produce the creative direction and art to be used to sell the program locally and internationally. The long list of program titles include drama titles Tangle Seasons 1-3, Cloudstreet, Comedy; Whose Line Is It Anyway, Lifestyles; Great Australian Bake Off, Pacific Heat, Nickelodeon Camp Orange.

⚬ Pitched to executives and stakeholders complete creative strategy.
⚬ Worked with production companies to produce photo-shoots.
⚬ Produced the multifaceted campaign including PR, Marketing, Digital and Education collateral.

Taphouse Group - taphousegroup.com.au

The strategy was to consolidate the online presence of the Taphouse Hospitality Group. From over 10 CMS systems & sites into the one online experience.

⚬ Created initial project scope and managed team of designers and developers.
⚬ Lead creative direction created rapid prototypes, wireframes and mockups for client approvals.
⚬ Provided the interface between development team and client.

Foxtel - foxtelmovies.com.au, showcase.com.au, channelv.com.au

I worked closely with the movies and music executives to develop their online activity including website, content, social, plus interactive applications for over 9 years up to 2015.

⚬ Worked closely with executives to define business requirements, detailed development documentation including functional requirements, site maps, process flows & page schematics.
⚬ Lead creative for responsive mobile-optimised application, producing all major deliverables.
⚬ Managed and mentored team of designers and developers.

merivale.com.au - marchintomerivale.com.au

Hospitality users and restaurateurs want an easy way to access an up-to-date menu. I built a team to consolidate the online experience of over 40 individual venues into one online application. Since the launch of merivale.com.au I have built many of Merivale’s online applications including rewards, gift cards, corporate event management tool and bookings.

⚬ Worked closely with executives to define business requirements.
⚬ Lead team front-end designers and developers.
⚬ Lead design team created rapid prototypes, wireframes and mockups (low and high fidelity) for client approvals.
⚬ Maintained excellent rapport with executives and department managers.
⚬ Worked simultaneously on multiple tasks while dealing with changing priorities; always maintained a strong sense of accountability and ability to meet deadlines.

Industrie Clothing - industrie.com.au

Being asked to build the industrie clothing store as a keen customer made the job easier. But the closely watched fashion brand needed a clean and cutting edge online experience. Working with the executive team through many prototypes we designed a clean and easy to use interface.

⚬ Lead design team producing all major deliverables for 6 years up to 2016.
⚬ Acted as user advocate, underwent user persona research and user demographic understanding.
⚬ Deliverables included detailed integration with internal stock control software.

ANZ Wet n Wise - water safety educational application

An education program designed for pre and primary school students to learn about water safety. The strategy was to produce game like interactive elements making education engaging and fun. Funded by ANZ with the support of the Royal Life Saving Society.

⚬ Created initial scope of project, defining business requirements, detailed development documentation including functional requirements, site maps, process flows, page schematics, wire framing, storyboards, prototypes and mockups.
⚬ Lead team of 8+ designers and producers.

Have-A-Lend - Keep track of your lent stuff - Mobile iOS App

An iOS app for you to keep track of your stuff you lend to mates. The app also put a value on the lent items in terms of beer/alcohol. Other app’s I’ve worked on include Coffee Re-Brew, Mobile Movie Guide, Foxtel Movies mobile TV guide.

⚬ Part of the conceptual team and lead the innovation and design thinking strategy.
⚬ Part of the pitch team and responsible for the experience strategy and design of the iOS app.